An industry white paper about the future of apprenticeships in the electrical sector has been launched to rally the industry to make positive steps towards improving the way it attracts, trains and retains young people.

Launched to coincide with the 10th annual National Apprenticeships Week in March, the white paper discusses the strengths and weaknesses of current apprenticeships, routes to learning and how the industry can attract the talent it needs for future growth.

The white paper was written by Malcolm Duncan, Managing Director at Super Rod, as a follow up to the industry roundtable hosted by Super Rod in Coventry last September.  The roundtable was attended by people from all walks of the industry including electrical contractors, educators and trainers plus representation from the NICEIC, electrical wholesalers and distributor networks. The easy-to-read and free to download white paper is a collection of the views and ideas discussed on the night, and will open the apprenticeships debate up to more people within the industry.

Malcolm Duncan said: “As a manufacturer and employer in the electrical industry, I see first-hand the need for more bright, young people who have the skills and aptitude to keep up with the increasing complexity of our business and the pace technology is advancing.

“To attract these people, we need to promote our industry and the diverse and exciting career opportunities we can offer. Getting apprenticeships right is very much part of how we can achieve this and why I am pushing for more industry discussion on this topic, leading to real and lasting changes.”

Have your say – visit to download your copy of the white paper and have your say on the future of electrical apprenticeships.