Innovation in recruitment methods is essential for manufacturing and engineering companies looking to secure new talent in 2015. That is the message Jonathan Lee Recruitment will be giving at Subcon 2015, which takes place from 2nd-4th June at the NEC in Birmingham.

The company, which has been supplying the sub-contract engineering and manufacturing sectors for more than 35 years, will be on hand to advise businesses large and small looking to attract the sector’s best people. Innovating and adapting to new market conditions has helped the UK’s engineering and manufacturing sectors to compete successfully on the world stage. With demand outstripping supply for skilled engineers, experts at Jonathan Lee Recruitment say it is vital these companies also adapt their recruitment strategies to ensure their continued success.

Richard Heaton, lead consultant at Jonathan Lee Recruitment, explained, “From apprentices to technical directors, engineering businesses are crying out for quality people. The good news is the sector boasts a lot of transferable skills, especially when it comes to operations and commercial specialists. The bad news is that the industry is not doing enough to compete for the best candidates.

“Many highly successful engineering companies are out of touch when it comes to promoting themselves to candidates, with their websites not reflecting their market position, hindering brand perception and potentially putting off candidates. Business websites have a vital role to play in recruitment as the company shop window. We work with our clients to market them professionally, making them highly attractive to the talent pool and leveraging tools like LinkedIn to bring in the specialists they need.

“This is a competitive market and the businesses who are winning the war for talent are doing two things really well – building a strong employer brand and adopting a more flexible approach to job specifications. In a skills short market, businesses cannot afford to overlook the wealth of candidates with transferable skills.”

Jonathan Lee Recruitment Sub Contract Engineering and Manufacturing Division offers clients expertise in contract and permanent recruitment across all engineering, technical, supply chain and commercial disciplines. Its sector knowledge covers specialist industries including roll forming and extrusion, injection moulding, pressings, castings and forgings, turned parts, precision engineering, coatings and general engineering.