Farnell has announced the appointment of Dr Sara Ghaemi as Regional Sales Director for Benelux and DACH, strengthening its regional sales leadership and customer engagement across these strategically important European markets
Sara joins Farnell with extensive leadership experience spanning technology, business development and electronics distribution, most recently serving as Technical Director at Avnet Abacus.
With a background spanning engineering, software development, business development and distribution, Sara has held senior roles with leading technology organisations including Siemens, the Austrian Institute of Technology and Panasonic. At the Austrian Institute of Technology, she worked on business development for smart city and electric vehicle projects, while at Panasonic she led business development for IoT technologies including sensors and wireless solutions.
Sara holds a doctorate in electrical engineering from Technical University of Vienna and a professional MBA from WU Executive Academy. Her combination of technical expertise, commercial experience and understanding of the electronics distribution landscape will support Farnell’s continued focus on delivering value to customers across Benelux and DACH.
Dan Ford, Vice President Sales & Service, EMEA at Farnell Global, said, “We are delighted to welcome Sara to Farnell in this important regional leadership role. Her combination of deep technical knowledge, commercial experience and understanding of the distribution industry gives her a unique perspective on the challenges and opportunities facing our customers.
“Sara has already demonstrated her ability to build strong relationships with customers and suppliers, as well as across the Avnet companies. I look forward to working with Sara as we continue to strengthen our presence across Benelux and DACH and deliver an exceptional customer experience.”
Dr Sara Ghaemi, Regional Sales Director for Benelux and DACH at Farnell, said: “I am excited to begin this new chapter with Farnell and to lead the sales organisation across Benelux and DACH. Throughout my career, I have seen how the combination of technical expertise, strong partnerships and a deep understanding of customer needs can create meaningful business value and drive innovation.
“I look forward to working closely with our customers, suppliers and teams to address their evolving challenges and opportunities. Farnell has a strong reputation for supporting customers throughout their journey, from design and prototyping to production, and I am excited to build on that foundation while contributing to Farnell’s continued growth across these important markets.”
Sara’s appointment further strengthens Farnell’s regional leadership team and supports the company’s commitment to providing customers with access to leading technology, technical expertise and supply chain solutions throughout the design and production journey.
For more information, visit Farnell® UK – Trusted Electronic Components Distributor
