Single-phase demand powers Borri expansion

Feb 22, 2013 | UPS & Standby Power

Uninterruptible power supply (UPS) specialists, Borri, has selected two major distributing partners following a sales increase of 60% during 2012.

Strategically chosen to cover all corners of the country, Borri’s southern-based partner has been named as Northamber. This collaboration was well timed for both parties as Northamber was actively looking for an opportunity to work with a UPS manufacturer when it was approached by Borri.

Based in Manchester is DP Data Systems. The trade only IT distributor operates with corporate VARs and system integrators throughout Europe and has built strong relationships with all its partners.

These new partnerships have essentially been put in place to make Borri’s single-phase UPS systems, up to 3kVA, more accessible to its customers, who will now be able to order directly through the channel. This will provide more efficient order processing, enabling customers to order online up to 6.00pm with guaranteed next day delivery.

Renowned for their superior performance, Borri’s B60, B200, B400 and Rotation UPS solutions are so reliable that both distributors will be offering a unique two year no quibble swap out warranty. In addition, customers will also benefit from extended credit facilities and single source purchasing as the UPS can be bought along with other IT equipment.

Both DP Data and Northamber will receive dedicated sales, product and technical support from Borri, which will be headed up by the company’s IT channel manager, Chris Reeves. He commented, “Our decision to form third party partnerships was driven primarily by the dramatic increase in demand for Borri’s plug ‘n’ play, single phase UPS solutions. Borri wanted to ensure that its UPS systems were made even more accessible to customers and believes that going through the IT channel is the most logical and effective way to do so.

“Unlike many other distributor relationships, Borri will be playing a very hands-on role with both companies so that customers can benefit even further from immediate support, direct from the manufacturer.”