SELECT, the campaigning trade body for Scotland’s electrical sector, is widening its social media reach and strengthening its communications strategy with the introduction of a new Facebook page.
The new page, https://www.facebook.
SELECT already has a strong presence and following on social media platforms such as Twitter and posts a huge variety of relevant information in video form on YouTube. Facebook will complement and enhance these activities.
Demi Armstrong, SELECT’s , Events, Marketing & Website Coordinator said: “Creating a Facebook page is an important decision for any organisation, as it is the most popular and widely used social networking platform in the world, with some two billion active profiles.
“The new page will help us to continue to develop our relationships with our member companies, their employees, our suppliers and other Facebook users.
“It will allow us to react quickly to rapidly changing circumstances, share collective expertise, promote the interests of our members and engage with our stakeholders in a more proactive manner.”
Newell McGuiness, SELECT Managing Director, said: “This organisation has always been about communication, engagement and transparency and the new Facebook page will facilitate the extension of these aims.
“It will also increase our ability to, increase our web traffic, promote other forms of social media activity and monitor the performance of our posts.”
SELECT’s 1250 member companies account for around 90% of all electrical installation work carried out in Scotland. They have a collective turnover of around £1 billion and provide employment for 15,000 people.
For more information please contact Alan Wilson, Head of Membership and Communications at SELECT, the Electrical Contractors’ Association of Scotland, The Walled Garden, Bush Estate, Midlothian, EH26 0SB. T: 0131 445 5577. F: 0131 445 5548. E: admin@select.org.uk. W: www.select.org.uk
