Back in 2009, ODEON Cinemas embarked on a major digital cinema conversion project across its UK and Eire estate and used a 10GPlus shielded copper cabling system from Brand-Rex as the core component of its new network infrastructure.
Brand-Rex Select Partner, J Brand, was appointed to carry out the work as the company’s sales and marketing manager, Paul Jordan, explained, “Our challenge was to provide ODEON with a cabling infrastructure capable of supporting network speeds of 10 Gigabit Ethernet. This would allow it to quickly and reliably transfer film between screens within the cinema network and get the best out of the state of the art digital projection equipment being introduced. We knew that 10GPlus would be able to meet this criteria and had no hesitation in recommending it.”
After discussing the relative merits of shielded and unshielded cable with ODEON, it was decided that the former would be most suitable, owing to its ability to provide an added layer of protection against electromagnetic interference.
Being able to carry out the installation quickly was vital as the project was run to a tight schedule. With this in mind, J Brand’s engineers also used Brand-Rex’s tool-free RJ-45 Snap-In-Jack for fast and efficient termination.
The project was completed in November 2011 and Jordan concluded, “This was a massive undertaking that involved the installation of over 90km of cable and 3,200 links within 112 cinemas. The project was a great success and ODEON now boasts 884 digital screens in the UK and Eire.”