New video for Cummins Green Power Systems campaign

Oct 30, 2013 | UPS & Standby Power

Cummins Power Generation has released a new video called ‘Values’ as part of its initiative to help engineers and specifiers understand how they can future-proof their facilities with low emission power systems.

The new initiative includes the recently launched, a digital video channel using an ambitious ‘talking heads’ advertising campaign. The campaign demonstrates Cummins Power Generation’s dedication to highlighting the importance of current and future European emission regulations.

John Dorman, power systems director, Europe, Middle East and Russia said, “Cummins’ new campaign is focused on Europe with the objective of raising awareness of the low emission power systems.” Click here to see John Dorman in the latest Cummins video.

In the video, Dorman highlights that, “Cummins Power Generation has the holistic perspective and capability to design, manufacture, deliver and support complete power systems. We call this the ‘Power of One’ – Complete Power Systems Accountability – it’s the message at the heart of everything we do.

“We also showcase how our emissionised power systems meet tough seismic regulations – our rivals don’t offer this as standard,” said Dorman. “With Japan’s Fukushima disaster still producing serious repercussions we want to highlight that specifiers can no longer simply opt for the cheapest power systems, they have a clear responsibility to ensure they provide the best value power systems for the long term.”