AAR Powerdrives becomes latest ABB Authorised Value Provider

ABB has announced AAR Powerdrives as the latest addition to its network of authorised value providers  covering the sales, support and servicing of low voltage electric motors.  AAR Powerdrives, based in Kingswinford in the West Midlands, will operate in the surrounding area and south to Gloucestershire.

AAR Powerdrives has worked with ABB since 2008, supplying the complete range of energy efficient safe area and hazardous area motors.

David Tarr, general manager of AAR Powerdrives said: “Being part of the ABB authorised value provider network gives our customers the assurance that they are dealing with a supplier who has the full backing and support of the well-respected ABB brand.”

As well as supplying and servicing ABB motors, AAR Powerdrives has its own design engineers.

“Our in-house design expertise enables us to provide solutions to many technical queries straight away,” said Tarr. “We regularly manage to identify what the customer is looking for, often from limited information, so that a solution can be found in a matter of hours rather than days, so important in today’s manufacturing environment.”

“Our workshops are fully equipped to carry out modifications ranging from a simple paint finish preference to a complete winding conversion, all with very short lead times,” adds Tarr.

AAR Powerdrives has particular expertise in producing solutions for renewable energy projects, making use of ABB’s extensive range of induction generators.

A rigorous selection process determined that AAR Powerdrives had the required expertise to be selected and approved as an authorised value provider. Members need to take part in continuous training programmes that equip their staff with the latest information about ABB products and topics such as energy efficiency and ATEX regulations.

Richard Gee, ABB’s UK channel manager for low voltage motors, said: “The addition of AAR Powerdrives enhances the motor network coverage, putting companies across the UK in easy reach of local motors expertise, backed up with ABB products and services.”